MEDIA ALERT For more information: Amie Hoffner (Media Only) Primera Technology, Inc. Phone: (763) 475-6676, Ext. 210 FAX: (763) 475-6677 E-mail: athomps@www.primera.com or ahoffner@www.primera.com http://www.primera.com Sales Info: (800) 797-2772 For Immediate Release Primera Technology, Inc. Sponsors World's First Civilian Rocket Launch into Space PLYMOUTH, MN, USA— Primera Technology, Inc., one of the world's leading developers and manufacturers of CD/DVD disc duplication and printing equipment, today announced its sponsorship of the world's first civilian rocket launch into space. "As a leading manufacturer of specialty printers and CD/DVD duplicators, we pride ourselves in being on the cutting-edge of technology. Sponsoring the Primera Spaceshot 2001 is one way that we can encourage the development of other new, emerging technologies in fields outside of the typical high-tech arena," said Bob Cummins, CEO of Primera Technology, Inc. Ky Michaelson, along with the Civilian Space Exploration Team, has been preparing for the rocket launch since 1995. Michaelson and his team plan to make history by shooting the first civilian rocket into space. The Primera Spaceshot 2001 will launch from Black Rock, Nevada in July of 2001. The launch date and time will remain top-secret until the date draws near. On board, the Primera Spaceshot 2001 will carry eight commemorative Primera CDs, recorded and printed by Primera Technology's popular Composer™ Optical Disc Duplicator and SignaturePro™ CD Color Printer. When the CDs return from space they will be auctioned off with proceeds going to charity. A video of the actual space shot will be put onto each CD. The CDs will be available through the Primera Technology web site at www.primeratechnology.com. About Ky "The Rocketman" Michaelson A native of Bloomington, Minnesota, Ky Michaelson has worked with rocket powered vehicles for more than 50 years. He has won 72 state, national and international speed records, including the world's fastest civilian-built rocket that reached a speed of 3, 205 miles per hour. "The Rocketman" is also listed in the Guinness Book of World Records for building the world's fastest snowmobile. Michaelson has worked as a Stunt Coordinator and stuntman for more than 200 television shows and films. He also holds several Guinness World Records for his stunt capabilities. Michaelson currently presides as President of the National Experimental Rocket Organization. This year, along with his Civilian Space Exploration Team and the help of Primera Technology, He plans to launch the first civilian built rocket into space, the Primera Spaceshot 2001. About Primera Technology Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of CD-R/DVD-R duplication and printing equipment.Primera prides itself in developing industry-leading products like the Composer Optical Disc Duplicator, Signature-series CD Color Printers, Inscripta™ Thermal CD Printer, and the Cyclone™ Bar Code Label Printer. More information about Primera, its history and products, is available on the internet at www.primeratechnology.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-6134-1805-70, by FAX at +49-6134-1805-50 or email at sales@primeraeurope.de. Notes to Editors: Composer and Inscripta are trademarks and Primera and Signature are registered trademarks of Primera Technology, Inc. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Werbung & EDV GmbH. DTM is under contract with Primera to provide sales and support for Primera products under the name Primera Technology EUROPE.